GLOUCESTER, MA – May 14, 2014 – Matlaw’s, creator of America’s #1 Seafood Appetizer and a National Fish & Seafood brand, is bringing seafood to the hot foods segment and today launches the first Matlaw’s branded product in a new line of offerings for the convenience store, deli and prepared hot foods markets – the all new Filleto™.
Filleto™ provides Convenience Stores, Deli and Hot Food departments with a unique, new option to meet consumers’ rising demand for protein alternatives and on the go, ready to eat meals.
According to the NACS, The National Association for Convenience & Fuel Retailing, the U.S. convenience store count increased to a record of 151,282 stores last year and this number continues to rise. C-stores had record sales of $700.3 billion in 2012, and foodservice is an increasingly large driver of profits in this sector. In fact, according to NACS data, foodservice is the category that drives profits, accounting for 27.1% of gross profit dollars in recent years.
Filleto™ “Premium Alaska Pollock Tenders” and “Premium North Atlantic Cod Tenders” come in four distinct 2 oz. tender shapes and five bold flavors: Panko, Pubstyle, Bacon & Cheese, Southwest Tortilla, and Jalapeño that satisfy the Fish & Chips, Taco, “Grab and Go” sales categories and more. Available both pre-cooked and fully cooked for use in impingement ovens and convection ovens, as well as raw breaded for hot oil preparation, Filleto™ reconstitutes in minutes and retains its crunchy texture under heat displays.
A fantastic solution for retailers who require complete confidence in the quality, taste and safety of their hot prepared food selections, Matlaw’s Filleto™ is a convenient way for operators coast-to-coast to boost profits.